23 lines
1.0 KiB
Markdown
23 lines
1.0 KiB
Markdown
# Briefing Questionnaire
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Collect answers to all 18 questions before generating any output. Keep all answers in conversation context throughout the session.
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1. Brand / Product Name?
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2. Industry / Sector?
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3. Target audience (demographics + psychographics)?
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4. Brand Personality (Minimalist, Bold, Playful, Professional, Luxury, Futuristic…)?
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5. Primary Emotion (Trust, Excitement, Calm, Sophistication…)?
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6. Company mission (1–2 sentences)?
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7. Company vision (1–2 sentences)?
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8. Core Values (3–5)?
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9. Unique Positioning?
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10. Product/app type (fintech dashboard, e-commerce mobile, SaaS…)?
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11. Platforms (Web, iOS, Android, macOS, All…)?
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12. Top 3 end-user goals?
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13. Pain points with current solutions?
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14. Campaign objective (Awareness, Conversion, Retention…)?
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15. Campaign tone (Professional, Playful, Urgent, Luxury…)?
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16. Existing references (logo, colors, fonts, competitors, moodboard…)?
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17. Tech stack (React, Next.js, Tailwind…)?
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18. Extra requirements (dark mode, accessibility level, motion…)?
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