01046b01e4
Umfangreiche Erweiterung der Skill-Bibliothek: Neue Skills für Humanisierung (Englisch/PT-BR), Design-Validierung, AI-SEO und Coolify-Deployment inkl. Regelwerke, Presets, Pattern-Referenzen, Testfälle und Automatisierungsskripte. Zusätzliche Skills für Revenue-Centric Design, Pier Cloud, OKF, Lebenslauf- und LinkedIn-Optimierung sowie zahlreiche Referenzdateien, Checklisten und YAML/JSON/Markdown-Templates. Einführung einer vollständigen OpenWiki-Dokumentation mit Architektur-, Domain- und Workflow-Beschreibungen, zentralem Index und automatisierten Updates. Modularer Aufbau, restriktive Lizenzen und umfassende Qualitäts- und Evaluationsmechanismen für alle neuen Inhalte.
70 lines
4.1 KiB
Markdown
70 lines
4.1 KiB
Markdown
---
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name: substack-expert
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description: This skill should be used when creating, formatting, or optimizing content for a Substack newsletter. Covers post structure, SEO metadata (titles, slugs, meta descriptions), native engagement features (Notes, Polls, Chat), monetization tactics, and free-to-paid conversion strategies.
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metadata:
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author: ft.ia.br
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version: "1.1"
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date: 2026-03-05
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repository: https://github.com/fabricioctelles/skills
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license: Apache 2.0
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category: library-and-api-reference
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---
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# Substack Expert
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## Parameters
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| Parameter | Description | Default |
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|---------------|--------------------------------------------------------|----------------------------------|
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| `topic` | Subject or draft content to work with | Infer from the conversation |
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| `goal` | Primary objective: `format`, `seo`, `growth`, `monetize` | `format` + `seo` if unspecified |
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| `language` | Output language | Match the user's message language |
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## Workflow
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### 1. Clarify Scope
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Identify which goals apply (formatting, SEO, growth, monetization) and confirm the topic. If the request is ambiguous, default to producing SEO metadata and a formatted structure outline simultaneously.
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### 2. Visual Formatting
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- Structure content with `Heading 1`, `Heading 2`, and `Heading 3` to improve readability and facilitate search-engine crawling.
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- Apply the centering and styling techniques described in `references/formatting-best-practices.md`.
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- Insert native engagement tools (Subscribe button, polls, Leave a comment) at natural breakpoints in the post.
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### 3. SEO and Metadata
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Produce the following fields for every post:
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- **Title**: 40–60 characters. Use clear modifiers, keywords, and authority signals (e.g., "Tested", "Complete Guide"). Avoid vague or clickbait phrasing.
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- **URL Slug**: 3–5 main keywords only, no auto-generated numbers, no dates (keeps the post evergreen). Example: `/substack-seo-strategy`.
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- **Meta Description**: 155–160 characters, includes the primary keyword and an implicit call to action.
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- **Image Alt Text**: Describe the image for accessibility; incorporate article keywords organically.
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Consult `references/seo-output-example.md` for a worked example.
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### 4. Growth Strategies
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- **Substack Notes**: Publish short snippets derived from the post to Notes immediately after publishing. Leave authentic comments on related publications to build name recognition.
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- **Recommendations rotation**: Review Analytics monthly to identify which partner newsletters drive inbound traffic. Rotate recommended partners every 30–60 days to maintain reciprocal growth.
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### 5. Monetization (Free → Paid Conversion)
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- **Tease & Convert**: Publish the core article freely, but gate a utility bonus (template, spreadsheet, prompt set, audio) behind the paywall. Prove value before asking for payment.
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- **VIP outreach**: In the Dashboard, filter subscribers by engagement score (4–5 stars), then send a targeted direct message offering a special rate or exclusive invite to the paid tier.
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- **Welcome email**: Customize the automated welcome email to introduce the author, set publishing cadence expectations, and link to the three best existing articles. Never leave the platform default.
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- **Homepage taxonomy**: Group posts into Tags (equivalent to newspaper sections) and add them to the navigation bar via *Website Themes* for advanced content discovery.
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## Quality Checklist
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Before delivering output, verify:
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- [ ] Title is 40–60 characters and contains the primary keyword.
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- [ ] URL slug has 3–5 words, no numbers, no dates.
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- [ ] Meta description is 155–160 characters with a keyword and implicit CTA.
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- [ ] All images have alt text.
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- [ ] Subject line (if applicable) is under 50 characters and free of spam triggers.
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- [ ] At least one native engagement element (button, poll, or comment prompt) is included.
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- [ ] Paywall placement follows the Tease & Convert model (not a mid-sentence cut).
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- [ ] Welcome email customization is recommended if the post is the first in a new publication.
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