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SlipItIn/.github/skills/slop-eval/references/tells.md
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The tell catalog

Distilled from the pols.dev anti-slop design law. Each tell has an ID (grep the report with it), a severity, and what counts as evidence. Severity: crit = broken (absolute-rule violation), major = a recognized slop signature, minor = a default reached for without intent.

A tell is recorded once per page, with its worst instance cited. Where a "premium pair" note exists, the crafted version is NOT the tell — check it before recording.

C — Color & Light (Axis 1)

ID Tell Sev Evidence to look for
C1 Blue→purple gradient major The single most recognizable slop move: soft blue-to-purple anywhere (backgrounds, buttons, borders, avatars). Any glowy two-adjacent-hue gradient counts. (Community name: the "AI purple problem".)
C2 Purple default palette minor Purple as the unexamined brand hue; upgrade to C1 when gradiated with blue.
C3 Pastel candy gradient background major Butter-yellow→peach→strawberry-milk (#ffe6a8#ffc0da family), mint-to-lavender, sherbet washes filling a page/section.
C4 Drifting aurora blobs major 24 big blurred radial blobs at ~0.5 opacity, often mix-blend-mode: multiply + blur(), melting into a pastel aurora behind content. Muted hexes don't rescue it.
C5 Radial glow halo behind an object major Concentric bloom centered behind a hero object. Warm color doesn't rescue a symmetric halo — light comes from a direction or not at all.
C6 Cool blue-charcoal dark default major The slate-indigo "serious dark product" base (~#0c0e15), bluer panels, lilac/periwinkle accent. Dark that nobody chose — the night-mode twin of C1, equally recognizable, equally default.
C7 Cream/beige "editorial" default minor Warm cream/bone as the reflexive "tasteful premium" background — the new blue-purple. Major when it carries the whole brand across every surface.
C8 Slop gray (UI-kit neutral) minor gray-100/200 family (#f3f4f6, #eceef2, #e7ecf3) as footer band, card fill, or page base — a wireframe left at its default.
C9 Saturated accent sprayed everywhere major One vivid mid-saturation hue on the accent word, eyebrow dot, button fill, and labels at once. Premium accents are tonal (value-shifted, desaturated), not poster-bright.
C10 Colliding colors / muddy wash major Two saturated unrelated hues fighting; an accent belonging to no system; a dim brown/grey-beige envelope under a fine component.
C11 Hard color seams between sections major A gradient/glow that dies at a section boundary; the page should resolve one section's color into the next. (Deliberate breaks — a footer stepping onto its own floor — are fine.)
C12 Background glow blob minor Soft radial accent bleeding from a corner/edge of a dark section for "atmosphere". See X12 for the clipped version.
C13 Gradient-filled headline text major background-clip: text pouring magenta-purple-cyan (or blue-cyan) into display type.
C14 Banded gradient minor A large color transition with visible stripes and no grain/dither. Premium pair: grainy gradients (noise dithered in) read as expensive.
C15 Full-page grid / graph-paper background major Faint module grid (often radial-masked) laid under the whole page, even at low opacity. Premium pair: a tight, textured micro-grid behind one panel, or sparse blueprint marks (ruler ticks, crop marks).

T — Typography · W — Copy (Axis 2)

ID Tell Sev Evidence to look for
T1 Google-shelf signature face major The identity carried by a free Google default. Rejected rotation — sans: Inter, Space Grotesk, Sora, Syne, Archivo, Onest, Darker Grotesque, Geologica, Hanken Grotesk, Spline Sans, Schibsted Grotesk, Gabarito, Figtree, Quicksand; serif: Fraunces, Cormorant, Bodoni/Didones, Playfair, Petrona, Hedvig Letters Serif, Brygada 1918, Young Serif; mono: JetBrains Mono, IBM Plex Mono, Spline Sans Mono, Fragment Mono. Inter as body is fine; Inter as the signature is the tell.
T2 Recognizable slop pairing major Fraunces+Work Sans, Space Grotesk+Inter, Sora+JetBrains Mono, or any serif-display+clean-sans house pairing reused across brands.
T3 Didone-as-luxury reflex major Bodoni/Didot/Playfair reached for because something "needs to feel expensive", usually letterspaced full caps. A Didone chosen on autopilot is slop.
T4 Mono as the house voice minor Monospace on copyright lines, eyebrows, captions, labels everywhere to signal "technical". Mono is correct only for genuine data (timestamps, codes, prices, tables).
T5 One label treatment everywhere minor The identical tracked-out-caps (or mono) costume on eyebrow, buttons, figure numbers, nav, and colophon at once. Different roles need different treatments.
T6 Letterspaced serif wordmark minor Brand name in all-caps serif with wide tracking and nothing else — instant "luxury" logo. (SaaS twin: K12.)
T7 Multi-line headline + dangling accent major Display line wrapping to 34 stacked rows; worse when the one colored/italic accent word lands stranded on the last line. Hold display to 12 composed lines, one coherent emphasis.
T8 Cramped display type major Big numbers/words with negative tracking until glyphs nearly touch, separators buried ("0·fail"). Large type needs air.
T9 The "tasteful" font swap minor Reaching for the known good alternative (Clash Display, General Sans, Big Shoulders, Newsreader, Instrument Serif, Bricolage) because it's the reputed safe pick. Picking type by reputation instead of by the brief is the tell.
T10 Novelty rounded display + system body major Fat bubbly display faces (Baloo, Fredoka, Chewy, Lobster, Bagel Fat One) carrying headings, wordmark, and prices over a default system-ui body.
W1 Em dashes as AI voice minor Em-dash-heavy copy — the classic AI writing tell. Hyphen, colon, or split the sentence.
W2 Wall of copy minor Many stacked lines of filler text where hierarchy and visuals should carry meaning. Premium is terse.
W3 Fake-but-impressive metrics major Invented social proof in copy: "velocity jumped 32%", fabricated customer names/titles ("VP Engineering, Northwind Labs").

K — Components & Ornament (Axis 3)

ID Tell Sev Evidence to look for
K1 Icon-pack icons everywhere minor Uniform thin-stroke line icons (lucide-react and kin) on every feature/section. Also covers "custom" redrawn versions of the same generic glyphs, and emojis standing in for icons. Premium pair: a bespoke set with an invented construction.
K2 Pill / eyebrow badge minor The capsule above the hero headline (tiny icon + short text). Default hero decoration.
K3 Glowy pill buttons major Fully-rounded gradient-filled buttons with a soft blurred glow beneath.
K4 Oversized icon in a colored tile major Big icon centered in a filled rounded square/circle as hero visual or feature bullet.
K5 Floating/bobbing cards minor Cards over a hero that bob or float in a loop — decorative motion with no purpose.
K6 Kitchen-sink card major One card stacking icon-tile + category pill + tag pills + hairline divider + big price + glowy CTA. The clearest single signature.
K7 Fake macOS / app window major CSS-drawn window with traffic-light dots and mock UI (kanban, avatars, status pills) as hero filler. Premium pair: a detailed, fully-populated, real product UI floated with depth — but only when a product UI actually exists.
K8 Gradient pill with icon + text major Rounded box/pill with blue-purple fill holding an icon plus (often uppercase) label — the complete stack in one element.
K9 Default CTA button pair major Gradient primary with trailing arrow + glow, next to an outlined ghost ("See how it works"), same medium radius.
K10 Testimonial / quote card major Wide card, big quote-mark glyph, centered quote, avatar + name + title. Includes decorative oversized smart quotes around any line.
K11 Gradient-circle initials avatar minor Two-letter initials on a gradient circle standing in for a photo. Major when the gradient is blue-purple.
K12 Logo lockup (gradient tile + wordmark) major Icon in a small gradient squircle beside the name in a generic geometric font — the instant made-by-AI logo.
K13 Hairline light border on every box minor 1px low-opacity outline (white-on-dark / light-grey-on-light) as default card styling. Premium pair: self-colored borders + tonal elevation (an edge you feel, not see).
K14 Countdown timer minor DAYS/HRS/MIN/SEC boxes faking urgency whether or not anything ends.
K15 Accent-bar card minor Dark box with one bright line down an edge to "add interest". Premium pair: the same idea with an invented silhouette (chamfer, notch, custom bracket).
K16 Fake code-snippet window major Dark rounded panel, traffic lights, quickstart.ts tab, toy SDK call, purple-keyword/green-string palette in JetBrains Mono.
K17 Floating tag pinned to an image minor Small info chip ("28°C & clear") stuck top-left on an image or gradient box.
K18 Inner-glow box / pulsing live dot minor Bordered chip lit from inside; a status dot with an expanding glow ring.
K19 Dot under the active nav item minor A lone dot as active state. Premium pair: weight/color shift on the type, or a genuine sliding tab indicator.
K20 Eyebrow tick minor The ~30px hairline (often gradient-fading) drawn beside a kicker label to make it feel "designed".
K21 Unrounded hairline rules as decoration minor Square-capped lines faking structure: dividers beside paragraphs, rails down lists.
K22 Metadata as tinted pill chips, everywhere minor Every category/status/tag wrapped in a colored pill — component-kit dashboard, not a brand.
K23 Faked or missing logos major/minor Faked: invented brand marks, fake customers, uniform icon-pack rows as filler (major). Missing: no social/integration marks where real ones would earn legitimacy (minor). Real marks, one size, one quiet treatment = premium.
K24 Icon or logo in a box minor Any mark parked on a filled tile/chip/circle. Premium pair: the bare mark, sized and colored with intent.
K25 Botched glass major Blur banding/pixelation over a flat backdrop, shadow/glow leaking below, a resting halo, or blur that pops on hover. A bad blur is worse than no blur. Premium pair: real liquid glass over a backdrop worth refracting (see premium-markers.md).
K26 Grain over content minor A noise layer sitting on top of text, icons, or panels, muddying legibility. Grain belongs on the substrate; one deliberately masked display word is the allowed exception.
K27 AI-brand convergence kit minor The unexamined AI-startup identity default: orbital/orbit-ring logo mark + corporate blue + generic geometric sans (often a name ending in -AI/-ly). Cite the mark and palette actually shown; the vibe alone is not evidence.

L — Layout & Composition (Axis 4)

Fonts are one axis; layout is the other — a recolored skeleton is still slop. ≥3 majors here trigger the compounding cap (Axis 4 ≤ 40).

ID Tell Sev Evidence to look for
L1 Default hero stack major Eyebrow → headline → subline → primary button + secondary link, centered down the middle. Slop layout even with fine type and color.
L2 Split hero / hero + right panel major Left column (kicker, big headline, subline, two buttons, stat row) + right framed visual/product panel. The skeleton is the tell, not any piece.
L3 Three-tier pricing preset major Free/Pro/Enterprise cards, pill over heading, "$X /mo", checkmark list, glowing "MOST POPULAR" middle card.
L4 Pre-footer CTA slab major Full-width rounded gradient box: centered headline, "no credit card required" byline, one dark + one light button.
L5 Kicker + serif-H2 section head minor Tiny uppercase accent kicker ("HOW IT WORKS") above a medium serif headline opening every section. Major when it opens 3+ sections.
L6 Small-label-over-big-heading minor L5 generalized past serifs: mono/uppercase label over big heading as the template for starting any section.
L7 Big serif statement block minor Kicker + one large serif sentence with a single italic accent word as the "philosophy" beat.
L8 Inset enquire island as default closer minor The rounded floated panel (kicker + serif headline + lead + form) as the closing CTA, every time.
L9 Email-pill + button form minor Long pill email input beside a pill button — the most repeated capture row there is.
L10 Image card with overlay caption minor Portrait tile, bottom gradient scrim, uppercase meta label, serif name, link arrow.
L11 Flat fill under everything after the hero major Atmospheric hero, then every section drops to one flat dark/cream field with boxes. The whole page needs atmosphere, not just the fold.
L12 Numbered steps beside a vertical rail minor 01/02/03 items along a rule. Worse with square caps (also K21).
L13 Filled + outlined button pair major Solid primary beside ghost secondary as the default action row, any color/radius.
L14 Standard footer minor Wordmark + tagline, rule, four link columns under uppercase labels, rule, copyright with a cute sign-off. Correct, expected, no idea.
L15 The SaaS meta-skeleton major The Stripe/Linear/Vercel clone: two-column hero → three icon-tile feature cards → tabbed switch → pricing cards → FAQ accordion → CTA slab → multi-column footer. Counts as one major AND each present block counts on its own — this is how the compounding cap fires.
L16 Hero doesn't own the fold major Hero shorter than the viewport with the next section peeking in unaligned; the first frame is an accident, not a composition.
L17 Content flung to far edges minor Two clusters jammed against opposite rims with a dead gulf between (default-asymmetric footers). Symmetry and a real grid unless asymmetry is composed.
L18 Fixed background trailing the scroll minor One position: fixed sheet dragged behind every section (and the nav) — a static texture wearing a costume.
L19 Recycling your own house style major The same five section shapes across briefs with a new palette — a theme reskinned, not a design. Needs portfolio context; else Unverifiable.
L20 Botched oversized footer wordmark major Giant brand word pasted without composition: off-center, caps clipped, gradient fighting the background, default face with no treatment. Premium pair: anchored flush to the bottom edge, above the texture, deliberate case and spacing, bleeding intentionally.
L21 Repeated section template major 3+ sections (or 3+ blocks in a row: identical cards with icon + heading + two lines) built on the same grid/card/column skeleton with only content, icon, or color swapped. The self-cloning is the tell, not any single block. (L15 is the page-level sequence; this is repetition within one page.)

M — Motion & Interaction (Axis 5)

ID Tell Sev Evidence to look for
M1 Invisible-content trap crit Content starting at opacity:0 / translated-away, revealed by JS or scroll timeline. Covers animation-timeline: view(), IntersectionObserver toggles, and initial={{opacity:0}}. If the reveal never fires, the section is GONE. Content is visible by default — absolute rule 1.
M2 Hover boop minor Button lifts (translateY) or scales on hover. Buttons don't move; change state cleanly (fill/color shift, icon slide).
M3 Underline-fill hover minor Underline that grows/wipes/travels in on links or ghost buttons.
M4 Default card hover-lift minor Translate-up + all-around shadow bloom + accent glowing border on every card grid.
M5 Sun-and-moon theme toggle minor The stock pill sliding a knob between sun and moon.
M6 Botched fill animation major Caps flipping sharp↔rounded mid-transition (scaleY on a rounded shape), partial fill of the track, stuttering ease. Half-built motion screams slop.
M7 Dead page major No authored motion at all: static nav, nothing responds to scroll or hover. "Boring/static" is a rejection on its own. Calm is allowed; dead is not.
M8 Dead controls / fake interactivity crit Tabs, accordions, toggles, or buttons that look live and do nothing when clicked — or props dressed as controls. Absolute rule 6; verify with a real click.

X — Execution & Craft (Axis 6)

The "broken, not designed" family. X1, X2, X3, X5, X11 are the remaining absolute rules.

ID Tell Sev Evidence to look for
X1 Nothing actually centered crit Numbers floating high in circles, glyphs sitting low in tiles, labels off-axis in pills. SVG traps: text-anchor: middle without dominant-baseline, optical vs bounding-box center. Zoom in and verify.
X2 Content sliced by an edge crit Caps shaved flat, controls missing top pixels, descenders vanishing into borders — from clip-path, notches, overflow:hidden, fixed heights. "Clear the cut": content must sit fully inside the visible region.
X3 Ragged comparison columns crit Pricing/plan/feature columns where titles, prices, list starts, and above all buttons sit at different heights because copy length pushed rows around. Equal heights, bottom-anchored CTAs, shared baselines.
X4 Text jammed against the edge major Copy kissing the viewport/container rim with no gutter. (Deliberate cropped watermarks excepted.)
X5 Unreadable contrast crit Text too close in value to its background; worst on filled buttons. Every string clears its background by a real value gap.
X6 Default all-around shadow major Soft symmetric shadow bloomed on every side of everything by reflex — the "float it on a fluffy cloud" signature. Premium pair: tight, low-offset, directional, tinted to the surface/element — or depth from tone with no shadow.
X7 Fake shadow (second box) major A literal offset rectangle/duplicate element imitating a shadow to dodge a no-shadow rule — routing around the rule, worse than the shadow.
X8 Botched shadow (hard-edged box) major A shadow reading as a solid rounded-rectangle silhouette behind the element. If you can trace the shadow's border, it's a box, not a shadow.
X9 Bloom = blurred self-copy major Glow/shadow that is the element's own outline blurred and offset — a sticker with a halo, pooling to the sides, never blending.
X10 Off-center strike line major Strike-through/redaction bar floating off the true optical center of the glyphs (measure against real x-height).
X11 Clipped at a section overlap crit Content that should continue under an overlapping panel/sheet guillotined at the seam by the upper layer's edge or overflow:hidden.
X12 Cut-off glow major A glow clipped by a section edge so it ends in a hard line — the accidental edge on a "premium" effect.
X13 Hard image seams major Full-bleed image butting a flat section with a visible line. Premium fix: mask the image's own pixels with a long many-stop fade, tall section, continuous page color — never a color overlay, and never a scrim ending at the boundary.
X14 Focus states stripped major outline: none (or :focus suppressed) on interactive elements with no visible replacement — keyboard navigation rendered invisible. Sibling of X5: legibility laws apply to keyboard users too. Verifiable in code or by tabbing through a live page.