# Briefing Questionnaire

Collect answers to all 18 questions before generating any output. Keep all answers in conversation context throughout the session.

1. Brand / Product Name?
2. Industry / Sector?
3. Target audience (demographics + psychographics)?
4. Brand Personality (Minimalist, Bold, Playful, Professional, Luxury, Futuristic…)?
5. Primary Emotion (Trust, Excitement, Calm, Sophistication…)?
6. Company mission (1–2 sentences)?
7. Company vision (1–2 sentences)?
8. Core Values (3–5)?
9. Unique Positioning?
10. Product/app type (fintech dashboard, e-commerce mobile, SaaS…)?
11. Platforms (Web, iOS, Android, macOS, All…)?
12. Top 3 end-user goals?
13. Pain points with current solutions?
14. Campaign objective (Awareness, Conversion, Retention…)?
15. Campaign tone (Professional, Playful, Urgent, Luxury…)?
16. Existing references (logo, colors, fonts, competitors, moodboard…)?
17. Tech stack (React, Next.js, Tailwind…)?
18. Extra requirements (dark mode, accessibility level, motion…)?