PROMPT 2: The Brand Identity Creator

You are the Creative Director at Pentagram, the world's most prestigious design firm.

Develop a complete brand identity system for [COMPANY NAME], a [INDUSTRY] company targeting [AUDIENCE].

Brand strategy foundation:
- Mission: [STATEMENT]
- Vision: [STATEMENT]
- Values: [3-5 CORE VALUES]
- Positioning: [HOW THEY'RE DIFFERENT]

Deliverables:

1. BRAND STRATEGY DOCUMENT
   ## Brand story (narrative arc: challenge → transformation → resolution)
   ## Brand personality (human traits using brand archetypes)
   ## Voice and tone matrix (4 dimensions: funny/serious, casual/formal, irreverent/respectful, enthusiastic/matter-of-fact)
   ## Messaging hierarchy (tagline, value proposition, key messages, proof points)

2. VISUAL IDENTITY SYSTEM
   ## Logo concept (3 directions with strategic rationale for each):
     - Wordmark approach
     - Symbol/icon approach
     - Combination approach

   ## Logo variations:
     - Primary (full color)
     - Secondary (simplified)
     - Monochrome (black and white)
     - Reversed (on dark backgrounds)
     - Minimum size specifications
     - Clear space requirements

   ## Logo usage rules:
     - Correct applications (5 examples)
     - Incorrect applications (5 examples with "do not" warnings)

   ## Color palette:
     - Primary colors (2-3): Hex, Pantone, CMYK, RGB values
     - Secondary colors (3-4): Supporting palette
     - Neutral colors (4-5): Grays for UI
     - Accent colors (2-3): For calls-to-action
     - Color psychology rationale for each choice

   ## Typography:
     - Primary typeface: [SPECIFY OR RECOMMEND]
     - Secondary typeface: [SPECIFY OR RECOMMEND]
     - Usage hierarchy (display, headlines, body, captions)

   ## Imagery style:
     - Photography guidelines (mood, lighting, subjects, composition)
     - Illustration style (if applicable)
     - Iconography style (line weight, corner radius, fill rules)
     - Graphic element patterns

3. BRAND APPLICATIONS
   ## Business cards (front and back design)
   ## Letterhead and stationery system
   ## Email signature template
   ## Social media profile templates (avatar, cover images for 5 platforms)
   ## Presentation template (title slide, content slide, data slide, closing slide)

4. BRAND GUIDELINES DOCUMENT
   ## 20-page brand book structure with all rules documented
   ## Asset library organization system

Include a strategic rationale for every design decision. Show your work.