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Neue Skills, Referenzen & OpenWiki-Doku integriert

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Umfangreiche Erweiterung der Skill-Bibliothek: Neue Skills für Humanisierung (Englisch/PT-BR), Design-Validierung, AI-SEO und Coolify-Deployment inkl. Regelwerke, Presets, Pattern-Referenzen, Testfälle und Automatisierungsskripte. Zusätzliche Skills für Revenue-Centric Design, Pier Cloud, OKF, Lebenslauf- und LinkedIn-Optimierung sowie zahlreiche Referenzdateien, Checklisten und YAML/JSON/Markdown-Templates. Einführung einer vollständigen OpenWiki-Dokumentation mit Architektur-, Domain- und Workflow-Beschreibungen, zentralem Index und automatisierten Updates. Modularer Aufbau, restriktive Lizenzen und umfassende Qualitäts- und Evaluationsmechanismen für alle neuen Inhalte.
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---
name: substack-expert
description: This skill should be used when creating, formatting, or optimizing content for a Substack newsletter. Covers post structure, SEO metadata (titles, slugs, meta descriptions), native engagement features (Notes, Polls, Chat), monetization tactics, and free-to-paid conversion strategies.
metadata:
author: ft.ia.br
version: "1.1"
date: 2026-03-05
repository: https://github.com/fabricioctelles/skills
license: Apache 2.0
category: library-and-api-reference
---
# Substack Expert
## Parameters
| Parameter | Description | Default |
|---------------|--------------------------------------------------------|----------------------------------|
| `topic` | Subject or draft content to work with | Infer from the conversation |
| `goal` | Primary objective: `format`, `seo`, `growth`, `monetize` | `format` + `seo` if unspecified |
| `language` | Output language | Match the user's message language |
## Workflow
### 1. Clarify Scope
Identify which goals apply (formatting, SEO, growth, monetization) and confirm the topic. If the request is ambiguous, default to producing SEO metadata and a formatted structure outline simultaneously.
### 2. Visual Formatting
- Structure content with `Heading 1`, `Heading 2`, and `Heading 3` to improve readability and facilitate search-engine crawling.
- Apply the centering and styling techniques described in `references/formatting-best-practices.md`.
- Insert native engagement tools (Subscribe button, polls, Leave a comment) at natural breakpoints in the post.
### 3. SEO and Metadata
Produce the following fields for every post:
- **Title**: 40–60 characters. Use clear modifiers, keywords, and authority signals (e.g., "Tested", "Complete Guide"). Avoid vague or clickbait phrasing.
- **URL Slug**: 3–5 main keywords only, no auto-generated numbers, no dates (keeps the post evergreen). Example: `/substack-seo-strategy`.
- **Meta Description**: 155–160 characters, includes the primary keyword and an implicit call to action.
- **Image Alt Text**: Describe the image for accessibility; incorporate article keywords organically.
Consult `references/seo-output-example.md` for a worked example.
### 4. Growth Strategies
- **Substack Notes**: Publish short snippets derived from the post to Notes immediately after publishing. Leave authentic comments on related publications to build name recognition.
- **Recommendations rotation**: Review Analytics monthly to identify which partner newsletters drive inbound traffic. Rotate recommended partners every 30–60 days to maintain reciprocal growth.
### 5. Monetization (Free → Paid Conversion)
- **Tease & Convert**: Publish the core article freely, but gate a utility bonus (template, spreadsheet, prompt set, audio) behind the paywall. Prove value before asking for payment.
- **VIP outreach**: In the Dashboard, filter subscribers by engagement score (4–5 stars), then send a targeted direct message offering a special rate or exclusive invite to the paid tier.
- **Welcome email**: Customize the automated welcome email to introduce the author, set publishing cadence expectations, and link to the three best existing articles. Never leave the platform default.
- **Homepage taxonomy**: Group posts into Tags (equivalent to newspaper sections) and add them to the navigation bar via *Website Themes* for advanced content discovery.
## Quality Checklist
Before delivering output, verify:
- [ ] Title is 40–60 characters and contains the primary keyword.
- [ ] URL slug has 3–5 words, no numbers, no dates.
- [ ] Meta description is 155–160 characters with a keyword and implicit CTA.
- [ ] All images have alt text.
- [ ] Subject line (if applicable) is under 50 characters and free of spam triggers.
- [ ] At least one native engagement element (button, poll, or comment prompt) is included.
- [ ] Paywall placement follows the Tease & Convert model (not a mid-sentence cut).
- [ ] Welcome email customization is recommended if the post is the first in a new publication.

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# Substack Formatting Best Practices
## Text Centering
Substack's minimalist editor lacks a standard center-align button for regular body text. To center text: select it, click "Insert Quote", then choose "Pull Quote". This creates a visual break ideal for highlighting key phrases or statistics.
## Content Hierarchy
- Use **Heading 1** through **Heading 3** to create a clear, scannable structure.
- Keep paragraphs short (3–5 sentences max) to maintain readability in both email and web views.
- Use **Bold**, *Italics*, ~~Strikethrough~~, and hyperlinks to guide the reader's eye and improve scannability.
- Use bullet points, numbered lists, and dividers to break up long sections.
## Quotes
- **Block Quote**: For clearly attributing long excerpts from external sources.
- **Pull Quote**: For emphasis on a key phrase or statistic; renders centered and visually distinct.
## Visuals and Media
- Insert images, GIFs, or charts to break up heavy text.
- Image width options: **standard**, **wide**, or **full** — choose based on the visual weight needed.
- Always add a **caption** and **alt text** to every image. Alt text serves accessibility and organic SEO simultaneously.
## Interactive Engagement Tools
- **Native buttons**: "Subscribe", "Share your post", "Leave a comment".
- **Custom buttons**: Insert any URL to drive a specific reader action (e.g., download, survey, external link).
- **Polls**: Exclusive to paying subscribers; functions as a passive engagement and retention mechanism.
## Email Subject Line Rules
- Keep subject lines under 50 characters to prevent truncation on mobile.
- Avoid ALL CAPS, excessive exclamation marks, and spam-trigger phrases like "Buy Now" or "Act Now".
- Test deliverability by checking spam scores before sending to the full list.

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# SEO Metadata — Output Example
## Input
> "Create SEO definitions for an article about how digital nomads can choose the best smartwatches."
## Output
| Field | Value | Notes |
|------------------|------------------------------------------------------------------------------------------------------------|--------------------------------------------------------------|
| **Title** | The 5 Best Smartwatches for Digital Nomads in 2025 | Utility trigger, audience specification, timeliness signal |
| **Meta Description** | Discover the essential smartwatch features for trails and global travel. Read the complete guide for Digital Nomads and choose your gear. | 155–160 chars, includes keyword and implicit CTA |
| **URL Slug** | `/smartwatches-digital-nomads` | 3–5 keywords, no dates, evergreen-friendly |
## SEO Rules Applied
- Title is 50 characters (within the 40–60 char target for maximum CTR).
- Slug contains no auto-generated numbers or filler words.
- Meta description closes with an action-oriented phrase without being a hard sell.